Introduced in 1958, the Ranchero was meant to be Omega’s successor to the Railmaster and Seamaster. 

Unlike those two watches — tough, purpose-driven, designed for specific professions or pastimes — the Ranchero was meant to do it all, really. Though with the same waterproof case and robust hand-wound movement as its sportier brethren, the Ranchero’s slimmer profile meant that it could — like Ford’s Ranchero — do double duty for both work and play. The thinness of the crystal, coupled with the slim case, makes the dial truly stand out, an effect that Omega used in many of its dress watches. And the dial of the Ranchero owes much to the Railmaster, with its large luminescent triangles at the hour markers and ‘broad arrow’ hands.

With all that the Ranchero had going for it, it should have been a success. By rights it should have sold as well as its automotive counterpart, the Ford Ranchero, which sold well over 508,000 units. However, the Omega Ranchero did not prove to be the runaway hit that the Seamaster was, and Omega discontinued production in 1958, selling off the last remaining units in 1959.

Information:

Pre-owned: 1950's Omega Ranchero CK2990-1

Reference: CK2990-1

Year: 1958

Serial: 16,362,XXX

Dial: 3/6/9 Dial

Bracelet: 1036 clasp code paired with 11 end links - Beads of Rice - Stainless Steel

Case Size: 35mm - Stainless Steel

Lug Width: 18mm

Case Back: 2990 1 Stamped on the inside

Movement: Omega 276 - Manual - running ( 15 s/d 275 amp).

Functions: Hours, Minutes, seconds

Box and Papers: No box or papers - Watch only

Crystal: Plexiglass

Bracelet size: 7.5”

Condition:

Case has moderate light micro wear. Dial has lume that has fallen off and shows patina specks throughout with little surface scratcthes. Hands lume has become black. Running ( 15 s/d 275 amp).